Why this hour
Every wrong decision costs you time and money.
Your company doesn't have a communication problem. It has a definition problem. As long as the people in charge can't say, in one word, what the brand is, every campaign starts from scratch, every identity becomes a meeting about taste, and every hire becomes a bet. You don't buy that back with more ads.
The world's most valuable brands don't work that way. Nike, Red Bull, Coca-Cola, Volvo: each one comes down to a single core value, and that's what pulls thirty years of coherent decisions. That principle is what this hour explains, and what you'll apply to your own company afterwards.
What happens in 1 hour
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10 min
What a Headvalue is
The definition, and why it isn't a purpose, a mission, a positioning or a slogan. Those four answer a different question.
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10 min
Why one word decides more than a list
What happens when two options are equally defensible, and why three values never break the tie.
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15 min
The great-brand cases
Nike, Red Bull, Coca-Cola, Volvo and Patagonia, each one read through the word that powers everything they do.
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10 min
How the word surfaces
The method's three movements, and what changes the next day: hiring, pricing, identity, what the company turns down.
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15 min
Your questions, live
About your company, not in the abstract. It's the part a recorded class can't give you, and it's why the first step is live.
1 brand, 1 value, Headvalue.
Who leads it
Camila Masetti, creator of the Headvalue method. Fifteen years across marketing, design and code, three agencies founded in France, three hundred websites built with her own hands, two thousand professionals trained since 2015.
She has worked for Carrefour, Veolia, Universal, Hermès, Peugeot and Tereos, and for dozens of small companies nobody has heard of. The method was born from seeing the same mistake at both scales: companies buying execution before knowing who they are.
The whole story.Two ways in
You're comfortable in Portuguese
- The next session is open, live with me
- Small group, every question answered
- The fee is credited in full toward the course
You'd rather have it in English
- The English session is in preparation
- The list hears first, before any announcement
- Name and email, nothing else. One-click out, in any email
Questions
When is the English session?
When enough people ask for it, which is exactly what the list measures. Joining it is the single most effective way to make it happen sooner, and you'll hear before any public announcement.
Do I need to own a company already?
No, but it helps a lot. The method leans on decisions the company has already made, and a track record gets you to the word faster. If you're just starting out, you still come out ahead: you'll know what to look for before spending on identity.
Does it work for a small company?
Yes, and that's where it makes the biggest difference. In a three-person company, every wrong brand decision costs proportionally more. The method is the same for a bakery and for a factory: the size of the room changes, the question doesn't.
Can I get the method without the masterclass?
The masterclass is the method's first step, not an ad for it. If you'd rather go deeper on your own, the method page explains the whole thing; if you want me in the room, the workshop runs in English too.
The masterclass
Your word already exists.
You just haven't found it.