Camila Masetti, brand and digital expert, creator of the Headvalue method.
Brands aren't
created.
They're discovered.
Camila Masetti. Fifteen years across marketing, design and code. Three agencies founded in France. One brand method, the Headvalue, which captures a company's intrinsic value in a single word.
Camila Masetti. Fifteen years across marketing, design and code. Three agencies founded in France. One brand method, the Headvalue, which captures a company's intrinsic value in a single word.
Live masterclass · in Portuguese
"What is a Headvalue?"
One hour to understand why a single word decides more than a list of values, and what changes in a company the day it surfaces. Live, with me, questions at the end. For now it runs in Portuguese only; join the list and I'll tell you the moment an English session opens.
The two halves
Brand people rarely build. Builders rarely get brand. Here you get both.
Proof, with dates
2015
First agency founded, in Paris
3
Agencies founded: Wolfox, BLACKT, Índio
300
Websites built with my own hands, not counting my teams'
2000
Professionals trained since 2015
Carrefour · Veolia · Universal · Hermès · Peugeot · Tereos · GE Power · BPI France · Afnor · Celio · Arkema · TopTable
Honorable mention at Awwwards, featured in Elementor Sites of the Month, and juror at Design Rush.
The method
A brand's single intrinsic value, in one word. Not a promise, not a purpose. The thing that explains who the brand is.
Discovery
An introspective process with you and whoever else decides. The word isn't chosen, it surfaces.
Formalization
The brand's architecture, made tangible and usable.
Application
Every future decision becomes easy, fast and aligned.
Who is Camila Masetti
You know what your company does. Saying who it is, in a way that's concise, clear and beyond debate, is another story. That's where I come in.
My path is an unusual mix of engineering, business and craft: an engineering degree, strategy consulting, then head of marketing and communications for an advertising startup, across Brazil, the United States and France. In 2013 I went independent and started selling and building websites myself.
Three agencies later, three hundred websites and two thousand professionals trained, I had seen the same mistake everywhere: companies buying campaigns, logos and websites before knowing who they are. They pay three times and still don't know.
That's where the Headvalue was born. It isn't a theory: it's what I do in a room with founders, until the word surfaces. After that, everything else becomes obvious, the website included.
More about Camila.Questions
Who is Camila Masetti?
A brand strategist and digital consultant, Brazilian, based in France. Creator of the Headvalue method and founder of three digital agencies: Wolfox in 2015, BLACKT in 2019 and Índio in 2020. Fifteen years of work, three hundred websites delivered, two thousand professionals trained. Works in English, Portuguese and French.
What is the Headvalue method?
A branding method in three movements: it finds a brand's single intrinsic value in one word, formalizes it in a Brand Compass, and applies it to every company decision through the Headvalue Lens.
How is a Headvalue different from a purpose?
Purpose explains the company's mission. The Headvalue explains who the brand is, and what it does. Purpose is an outward-facing projection you choose. The Headvalue is the essence within.
Do you build the website, or just advise?
I build, and three hundred websites have come out of my hands. Today I direct the projects and personally review every delivery: no website leaves my agencies without passing through me. Larger builds go to BLACKT, smaller ones to Índio, and I roll up my sleeves when a project calls for it.
Contact
Tell me what
you're building.
An email beats a contact form and saves a few trees.
I reply in English, Portuguese or French.