About
Three hundred
websites later,
almost nobody knew who they were.
Camila Lopes Masetti, Brazilian in France. Fifteen years across marketing, design and code, three agencies founded and two thousand professionals trained. Today I do brand work, teach the Headvalue method and advise digital projects.
Camila Lopes Masetti, Brazilian in France. Fifteen years across marketing, design and code, three agencies founded and two thousand professionals trained. Today I do brand work, teach the Headvalue method and advise digital projects.
The timeline
Engineering, consulting, a startup
I studied engineering, worked in strategy consulting, then ran marketing and fundraising for an online advertising startup, across Brazil, the United States and France. The rare mix of technique, business and craft.
Going independent
First website sold and built by me, from the quote to the code. This is where the count to three hundred begins.
Wolfox
My first digital agency, today specialized in UX and UI, in Paris. It's where I started training teams, and where I noticed the client's problem was almost never the website.
BLACKT
Design and development in Paris, for clients ranging from solo founders to large organizations.
Awwwards
The website for Abattoir Végétal, a Parisian vegan bistro, built in one week during the pandemic, earned an honorable mention at Awwwards and a spot in that August's Elementor Sites of the Month.
Índio
An eco-design studio in Nantes, taking a limited number of projects per year. Ultra-light websites that go easy on the planet, and that's measured, not claimed.
Under my own name
Brand, the Headvalue method and digital consulting. Execution stays with the agencies; here lives what can only be solved in a room with the people who decide.
Proof, with dates
2015
First agency founded, in Paris
3
Agencies founded: Wolfox, BLACKT, Índio
300
Websites built with my own hands, not counting my teams'
2000
Professionals trained since 2015
Carrefour · Veolia · Universal · Hermès · Peugeot · Tereos · GE Power · BPI France · Afnor · Celio · Arkema · TopTable
Honorable mention at Awwwards, featured in Elementor Sites of the Month, juror at Design Rush. I work in English, Portuguese and French.
How I work
In the room with whoever decides
Brand doesn't get solved by committee or by form. If the person who founded the company isn't in the conversation, the result won't survive the first disagreement.
Without wasting your time, or mine
I make everything as clear as I can, so you know where I can add value and what each step or service asks of you.
The plain truth
In the course, the workshop or the consulting, we're only effective together if we're honest. The strength of brand work comes from vulnerability and introspection. Come ready.
Off the record
There's a part that didn't fit here.
Some things say more about who Camila is than any timeline could.
Contact
Tell me what
you're building.
An email beats a contact form and saves a few trees.
I reply in English, Portuguese or French.