/* ---------- fontes ----------
   DM Sans e Fraunces são livres (SIL OFL) e ficam hospedadas aqui.
   O Heldane Display Bold vem primeiro na pilha: quem tem a fonte instalada
   (Camila) o vê; o resto do mundo vê Fraunces enquanto a licença web da Klim
   não for comprada. Trocar aqui quando ela chegar: basta acrescentar o
   @font-face do Heldane e tirar o Fraunces da pilha. */
@font-face{font-family:"DM Sans";font-style:normal;font-weight:400 700;font-display:swap;
  src:url("/fontes/dm-sans-latin-ext.woff2") format("woff2");
  unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:"DM Sans";font-style:normal;font-weight:400 700;font-display:swap;
  src:url("/fontes/dm-sans-latin.woff2") format("woff2");
  unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:"Fraunces";font-style:normal;font-weight:700;font-display:swap;
  src:url("/fontes/fraunces-latin-ext.woff2") format("woff2");
  unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}
@font-face{font-family:"Fraunces";font-style:normal;font-weight:700;font-display:swap;
  src:url("/fontes/fraunces-latin.woff2") format("woff2");
  unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}

/* PROTÓTIPO. Fontes chamadas pelo nome, instaladas no Mac.
   Produção: @font-face WOFF2 licenciado (proposta.md §5). */
:root{
  --washi:#ece3d2; --sumi:#1b1b18; --violeta:#b187f4;
  --t70:rgba(27,27,24,.70); --t45:rgba(27,27,24,.45); --fio:rgba(27,27,24,.22);
  --w70:rgba(236,227,210,.70); --w45:rgba(236,227,210,.45); --wfio:rgba(236,227,210,.22);
  --serif:"Heldane Display","Heldane Display Test","Fraunces",Georgia,serif;
  --sans:"DM Sans","DM Sans Variable",-apple-system,BlinkMacSystemFont,Helvetica,Arial,sans-serif;
  --marg:clamp(1.25rem,4.5vw,4.5rem);
  --ar:clamp(5rem,11vw,10rem);            /* respiro entre seções */
}
*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%;hanging-punctuation:first last;scroll-behavior:smooth}
body{
  background:var(--washi);color:var(--sumi);font-family:var(--sans);
  font-size:clamp(1rem,.94rem + .22vw,1.0625rem);line-height:1.62;
  font-feature-settings:"kern" 1;-webkit-font-smoothing:antialiased;
  overflow-x:clip;
}
.w{max-width:1320px;margin:0 auto;padding-left:var(--marg);padding-right:var(--marg)}

/* ---------- escala tipográfica ----------
   Regra de espacejamento: negativo só a partir de ~2,5 rem (o corpo dos
   números da seção 02 é o mínimo). Abaixo disso, zero ou positivo. */
.display,h1,h2,h3,.serif{
  font-family:var(--serif);font-weight:700;font-style:normal;
  font-feature-settings:"kern" 1,"liga" 1,"calt" 1;
  letter-spacing:0;line-height:.9;text-wrap:balance;
}
.d1{font-size:clamp(3.6rem,13.5vw,11.5rem);letter-spacing:-.035em}
.d2{font-size:clamp(2.4rem,6.6vw,5.6rem);line-height:.95;letter-spacing:-.03em}
.d3{font-size:clamp(1.7rem,3.4vw,3rem);line-height:1;letter-spacing:-.012em}
.d4{font-size:clamp(1.3rem,2.1vw,1.85rem);line-height:1.08;letter-spacing:.004em}
p{max-width:58ch;text-wrap:pretty}
a{color:inherit}
.vio{color:var(--violeta)}

/* etiquetas: DM Sans caixa alta */
.eti{font-family:var(--sans);line-height:1.4;font-size:.8125rem;font-weight:700;text-transform:uppercase;letter-spacing:.16em;color:var(--violeta)}
.metodo .eti{font-weight:500;letter-spacing:.2em}
.ord{font-size:.6875rem;font-weight:500;letter-spacing:.22em;color:var(--t45);font-variant-numeric:tabular-nums}
.peq{font-size:.9rem;line-height:1.6;color:var(--t70)}

/* o corte, motivo gráfico do site (Amilcar de Castro) */
.corte{position:relative;height:1px;background:var(--fio)}
.corte::after{content:"";position:absolute;left:6%;width:11%;top:6px;height:1px;background:var(--violeta)}

/* ---------- topo ---------- */
.topo{display:flex;align-items:flex-end;justify-content:space-between;gap:1rem 2rem;flex-wrap:wrap;
      padding:1.75rem 0 1.1rem;border-bottom:1px solid var(--fio)}
.logo{width:118px;height:auto;display:block}
.menu{display:flex;flex-wrap:wrap;gap:.7rem clamp(.9rem,2.2vw,2rem);align-items:baseline;
      justify-content:flex-start;
      font-size:.6875rem;font-weight:500;text-transform:uppercase;letter-spacing:.16em}
.menu a{text-decoration:none;color:var(--t70)}
.menu a:hover{color:var(--violeta)}
.menu .sep{color:var(--t45)}
.menu .on{color:var(--sumi)}

/* ---------- 01 hero, composição ---------- */
.hero{padding-top:clamp(3.5rem,8vw,7rem);padding-bottom:clamp(3rem,6vw,5rem)}
.faixa{display:flex;flex-wrap:wrap;gap:.5rem clamp(1rem,2.2vw,1.8rem);align-items:baseline;
       font-size:.6875rem;font-weight:500;text-transform:uppercase;letter-spacing:.16em;color:var(--t45);
       max-width:none}
.faixa b{font-weight:500;color:var(--sumi)}
.comp{margin-top:clamp(2.2rem,5vw,3.6rem)}
.comp .l1{display:block}
.comp .l2{display:block;margin-left:clamp(0rem,9vw,9.5rem)}
/* o filete atravessa a tela inteira, o texto respeita a margem */
.comp .fio-h{display:block;height:1px;background:var(--sumi);margin:clamp(1rem,2.4vw,2rem) 0 clamp(.8rem,2vw,1.6rem);
             width:100vw;margin-left:calc(50% - 50vw)}
.comp .l3{display:flex;justify-content:flex-end}
.comp .l3 span{text-align:right}
.abaixo{display:grid;grid-template-columns:minmax(0,1.6fr) minmax(0,1fr);
        gap:clamp(1.5rem,4vw,3.5rem);margin-top:clamp(2.5rem,5vw,4rem)}
.abaixo .lede{font-size:clamp(1.02rem,1.15vw,1.16rem);color:var(--t70)}
.abaixo .lede b{font-weight:500;color:var(--sumi)}
.links{display:flex;flex-direction:column;gap:.7rem;align-items:flex-start;
       font-size:.8125rem;font-weight:500;text-transform:uppercase;letter-spacing:.16em}
.links a{text-decoration:none;border-bottom:1px solid var(--violeta);padding-bottom:4px}

/* ---------- grade de seção ---------- */
section{padding:var(--ar) 0}
.g{display:grid;grid-template-columns:6.5rem minmax(0,1fr);gap:clamp(.8rem,2.5vw,3rem)}
.g > .col{display:flex;flex-direction:column;gap:.5rem}
.chapeu{display:flex;flex-direction:column;gap:1.6rem;margin-bottom:clamp(2rem,4vw,3.2rem)}

/* ---------- 02 duas metades ----------
   Uma coluna até 860 px, duas acima. Os filetes vêm do fundo do contêiner
   através de um gap de 1 px: nunca sobra filete solto quando a grade quebra. */
.metades{display:grid;grid-template-columns:1fr;gap:clamp(2.5rem,5vw,3.5rem)}
.metade h2{margin-bottom:1.6rem}
@media (min-width:861px){
  .metades{grid-template-columns:1fr 1fr;gap:1px;background:var(--fio)}
  .metade{background:var(--washi);padding-right:clamp(1rem,2.5vw,2.5rem)}
  .metade + .metade{padding-left:clamp(1rem,2.5vw,2.5rem);padding-right:0}
}
.idx{list-style:none;font-size:.95rem}
.idx li{display:flex;gap:1rem;padding:.6rem 0;border-bottom:1px solid var(--fio);color:var(--t70)}
.idx li span{font-size:.6875rem;letter-spacing:.14em;color:var(--t45);padding-top:.35rem;font-variant-numeric:tabular-nums}
.idx i{font-style:normal;display:block;color:var(--t45);font-size:.82em;line-height:1.4}
.costura{margin-top:clamp(3rem,6vw,5rem);max-width:32ch}

/* capitular */
.capitular::first-letter{
  font-family:var(--serif);font-weight:700;float:left;font-size:4.1em;line-height:.78;
  padding:.06em .12em 0 0;color:var(--violeta);
}

/* ---------- 03 provas ---------- */
.provas{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--fio);
        border-top:1px solid var(--fio);border-bottom:1px solid var(--fio)}
.prova{background:var(--washi);padding:1.6rem clamp(.8rem,2vw,1.8rem)}
@media (min-width:861px){.provas{grid-template-columns:repeat(4,1fr)}}
.prova .n{font-family:var(--serif);font-weight:700;letter-spacing:-.03em;
          font-size:clamp(2.6rem,5.6vw,4.4rem);line-height:.9;font-variant-numeric:lining-nums}
.prova .q{font-size:.78rem;color:var(--t70);margin-top:.7rem;max-width:19ch;line-height:1.45}
.clientes{margin-top:clamp(2rem,4vw,3rem);font-size:.72rem;text-transform:uppercase;
          letter-spacing:.2em;color:var(--t45);max-width:none;line-height:2.2}

/* ---------- 04 método, espécime em sumi ---------- */
.metodo{background:var(--sumi);color:var(--washi);position:relative;overflow:hidden}
.metodo .ord{color:var(--w45)}
.metodo p{color:var(--w70)}
.logo-hv{display:block;width:min(100%,52rem);height:auto;margin:clamp(1.6rem,3.5vw,2.8rem) 0 clamp(2.2rem,4.5vw,3.4rem)}
.definicao{max-width:34ch;font-size:clamp(1.05rem,1.5vw,1.3rem);line-height:1.5}
.movs{margin-top:clamp(3rem,6vw,5rem);display:grid;grid-template-columns:1fr;
      gap:2.2rem;border-top:1px solid var(--wfio);padding-top:1.5rem}
.mov{padding:0}
@media (min-width:861px){
  .movs{grid-template-columns:repeat(3,1fr);gap:1px;background:var(--wfio);padding-top:0}
  .mov{background:var(--sumi);padding:1.5rem clamp(1rem,2vw,1.8rem) 0}
  .mov:first-child{padding-left:0}
}
.mov h3{font-size:1.4rem;margin:.5rem 0 .6rem}
.mov p{font-size:.88rem;max-width:28ch;line-height:1.55}
.mov .ord{color:var(--violeta)}
.arco{position:absolute;right:-16%;bottom:-52%;width:min(66vw,720px);aspect-ratio:1;
      border:1px solid rgba(177,135,244,.35);border-radius:50%;pointer-events:none}
.mais{margin-top:clamp(2.5rem,5vw,3.5rem);display:inline-block;font-size:.8125rem;font-weight:500;
      text-transform:uppercase;letter-spacing:.16em;text-decoration:none;
      border-bottom:1px solid var(--violeta);padding-bottom:4px}

/* ---------- 05 trabalhos, índice ---------- */
.caso{display:grid;grid-template-columns:2.5rem minmax(0,1.1fr) minmax(0,1fr) 6rem;
      gap:clamp(.6rem,2vw,2rem);align-items:baseline;padding:1.5rem 0;
      border-top:1px solid var(--fio);text-decoration:none}
.caso:last-of-type{border-bottom:1px solid var(--fio)}
.caso p{font-size:.9rem;color:var(--t70)}
.caso .disc{font-size:.6875rem;text-transform:uppercase;letter-spacing:.16em;color:var(--t45);text-align:right}
.caso:hover h3{color:var(--violeta)}
.caso:hover .ord{color:var(--violeta)}

/* ---------- 06 quem ---------- */
.quem{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.5fr);gap:clamp(1.5rem,4vw,3.5rem);align-items:start}
.retrato{aspect-ratio:4/5;border:1px solid var(--fio);display:flex;align-items:flex-end;
         padding:1rem;color:var(--t45);font-size:.6875rem;text-transform:uppercase;letter-spacing:.2em}
.quem p + p{margin-top:1.1rem}
.porta{margin-top:2.4rem;display:inline-block;text-decoration:none;
       border-bottom:1px solid var(--violeta);padding-bottom:5px}

/* ---------- 07 citação ---------- */
.citacao{border-top:1px solid var(--fio);border-bottom:1px solid var(--fio);padding:clamp(3rem,6vw,5rem) 0}
.aspa{font-family:var(--serif);font-weight:700;color:var(--violeta);
      font-size:clamp(3rem,6vw,5rem);line-height:.6;display:block;margin-bottom:.35em}
.fala{max-width:20ch}
.atrib{margin-top:2rem;display:flex;justify-content:flex-end;text-align:right;flex-direction:column;align-items:flex-end}
.atrib .nome{font-size:.9rem;font-weight:500}
.atrib .fun{font-size:.8rem;color:var(--t45)}

/* ---------- 08 perguntas ---------- */
.faq details{border-top:1px solid var(--fio);padding:1.35rem 0}
.faq details:last-of-type{border-bottom:1px solid var(--fio)}
.faq summary{font-family:var(--serif);font-weight:700;letter-spacing:.004em;
             font-size:clamp(1.15rem,2vw,1.6rem);cursor:pointer;list-style:none;
             display:flex;justify-content:space-between;gap:2rem;line-height:1.15}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--violeta);font-family:var(--sans);font-weight:400;font-size:1rem}
.faq details[open] summary::after{content:"–"}
.faq details p{margin-top:.9rem;color:var(--t70);font-size:.95rem}

/* ---------- 09 contato ---------- */
.email{display:inline-block;margin-top:1.6rem;font-family:var(--serif);font-weight:700;
       letter-spacing:-.025em;font-size:clamp(1.9rem,6.4vw,4.6rem);text-decoration:none;line-height:1}
.email:hover{color:var(--violeta)}

footer.w{padding-top:3.5rem;padding-bottom:3rem}
.pe{display:flex;flex-wrap:wrap;gap:1.2rem 2.5rem;justify-content:space-between;align-items:flex-end;
    font-size:.75rem;text-transform:uppercase;letter-spacing:.14em;color:var(--t45)}
.pe a{text-decoration:none}
.pe-marca .logo{width:92px}
.pe-marca p{margin-top:.7rem}
.pe a:hover{color:var(--sumi)}
.pe .col2{display:flex;gap:1.6rem;flex-wrap:wrap}

@media (max-width:760px){
  .g{grid-template-columns:1fr;gap:.9rem}
  .abaixo{grid-template-columns:1fr}
  .caso{grid-template-columns:2.2rem minmax(0,1fr);gap:.35rem 1rem}
  .caso h3,.caso p,.caso .disc{grid-column:2;min-width:0;max-width:100%}
  .caso .disc{text-align:left}
  .quem{grid-template-columns:1fr}
  .comp .l2{margin-left:0}
}
@media (max-width:560px){
  .topo{align-items:flex-start}
  .logo{width:100px}
  .menu{width:100%;letter-spacing:.12em;gap:.6rem 1.1rem}
  .menu .sep{display:none}
}

/* ==========================================================
   PÁGINA DO MÉTODO
   O silo Headvalue: mesma tipografia, mesma paleta, outro logotipo
   e o sumi como superfície dominante na abertura.
   ========================================================== */

.capa{background:var(--sumi);color:var(--washi);padding:clamp(2.5rem,6vw,4.5rem) 0 clamp(4rem,9vw,7rem)}
.capa .eti{color:var(--violeta);font-weight:500;letter-spacing:.2em}
.capa p{color:var(--w70)}
.capa .marca{display:flex;align-items:flex-end;justify-content:space-between;gap:1rem 2rem;flex-wrap:wrap;
             padding-bottom:1.1rem;border-bottom:1px solid var(--wfio);margin-bottom:clamp(3rem,7vw,6rem)}
.capa .marca .logo path{fill:var(--washi)}
.capa .menu a{color:var(--w70)}
.capa .menu .on{color:var(--washi)}
.capa .menu .sep{color:var(--w45)}
.logo-hv-capa{display:block;width:min(100%,34rem);height:auto;margin:0 0 clamp(2rem,4vw,3rem)}
.capa h1{font-size:clamp(2.4rem,6.2vw,5.2rem);line-height:.98;letter-spacing:-.03em;max-width:16ch}
.capa .lede{margin-top:clamp(2rem,4vw,3rem);font-size:clamp(1.05rem,1.5vw,1.3rem);
            line-height:1.5;max-width:44ch}
.capa .assina{margin-top:clamp(2.5rem,5vw,3.5rem);font-size:.9rem;line-height:1.6;color:var(--w45);max-width:52ch}

/* resposta direta, o bloco que as IAs extraem */
.resposta{border-top:1px solid var(--fio);border-bottom:1px solid var(--fio);
          padding:clamp(2rem,4vw,3rem) 0;margin-bottom:clamp(2.5rem,5vw,3.5rem)}
.resposta p{max-width:34ch}

/* tabela comparativa */
.tab{width:100%;border-collapse:collapse;margin-top:1.5rem;text-align:left}
.tab th,.tab td{padding:1.1rem 1.2rem 1.1rem 0;border-bottom:1px solid var(--fio);vertical-align:top}
.tab th{font-size:.6875rem;font-weight:500;text-transform:uppercase;letter-spacing:.16em;
        color:var(--t45);padding-bottom:.7rem}
.tab td{font-size:.95rem;color:var(--t70)}
.tab td:first-child{font-family:var(--serif);font-weight:700;font-size:1.15rem;color:var(--sumi);
                    letter-spacing:.004em;white-space:nowrap}
.tab tr.hv td{color:var(--sumi)}
.tab tr.hv td:first-child{color:var(--violeta)}
.tab tr.hv td:last-child{font-weight:500}
.rolagem{overflow-x:auto}

/* as três etapas, desenvolvidas */
.etapa{display:grid;grid-template-columns:4rem minmax(0,1fr) minmax(0,1fr);
       gap:clamp(1rem,3vw,3rem);padding:clamp(2rem,4vw,3rem) 0;border-top:1px solid var(--fio)}
.etapa:last-of-type{border-bottom:1px solid var(--fio)}
.etapa .rom{font-family:var(--serif);font-weight:700;font-size:clamp(1.5rem,2.6vw,2.2rem);color:var(--violeta);line-height:1}
.etapa h3{font-size:clamp(1.5rem,2.6vw,2.2rem);margin-bottom:.8rem}
.etapa .saida{font-size:.9rem;line-height:1.6;color:var(--t70)}
.etapa .saida b{display:block;font-weight:500;color:var(--sumi);text-transform:uppercase;
                letter-spacing:.16em;font-size:.6875rem;margin-bottom:.5rem}

/* formatos */
.formatos{display:grid;grid-template-columns:1fr;gap:1px;background:var(--fio);
          border-top:1px solid var(--fio);border-bottom:1px solid var(--fio);margin-top:1.5rem}
.formato{background:var(--washi);padding:clamp(1.5rem,3vw,2rem) clamp(1rem,2vw,1.8rem) clamp(1.5rem,3vw,2rem) 0}
.formato h3{font-size:1.5rem;margin:.6rem 0 .7rem}
.formato p{font-size:.9rem;color:var(--t70);max-width:34ch}
.formato .para{margin-top:1rem;font-size:.75rem;text-transform:uppercase;letter-spacing:.16em;color:var(--t45)}

@media (min-width:861px){
  .formatos{grid-template-columns:repeat(3,1fr)}
  .formato:not(:first-child){padding-left:clamp(1rem,2vw,1.8rem)}
}
@media (max-width:760px){
  .etapa{grid-template-columns:2.5rem minmax(0,1fr);gap:.6rem 1rem}
  .etapa .saida{grid-column:2}
}

/* ---------- a Lens em ação: o que o Brand Compass resolve ---------- */
.lente{margin-top:clamp(2rem,4vw,3rem);border-top:1px solid var(--fio)}
.lente .caso-l{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr) minmax(0,1fr);
        gap:clamp(1rem,2.5vw,2.5rem);padding:1.4rem 0;border-bottom:1px solid var(--fio)}
.lente .caso-l .q{font-family:var(--serif);font-weight:700;font-size:1.15rem;letter-spacing:.004em}
.lente .caso-l .sem{font-size:.9rem;color:var(--t45)}
.lente .caso-l .com{font-size:.9rem;color:var(--sumi)}
.lente .cab{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr) minmax(0,1fr);
        gap:clamp(1rem,2.5vw,2.5rem);padding-bottom:.7rem}
.lente .cab span{font-size:.6875rem;font-weight:500;text-transform:uppercase;letter-spacing:.16em;color:var(--t45)}

/* ---------- linha do tempo (página Sobre) ---------- */
.linha-t{margin-top:1.5rem;border-top:1px solid var(--fio)}
.marco{display:grid;grid-template-columns:7rem minmax(0,1fr);gap:clamp(1rem,3vw,2.5rem);
       padding:1.4rem 0;border-bottom:1px solid var(--fio)}
.marco .ano{font-family:var(--serif);font-weight:700;font-size:1.6rem;line-height:1;letter-spacing:.004em}
.marco .ano.vago{color:var(--t45);font-size:.9rem;font-family:var(--sans);font-weight:500;
                 text-transform:uppercase;letter-spacing:.16em;padding-top:.4rem}
.marco h3{font-size:1.35rem;letter-spacing:.004em;margin-bottom:.35rem}
.marco p{font-size:.95rem;color:var(--t70);max-width:52ch}

/* ---------- princípios ---------- */
.princ{display:grid;grid-template-columns:1fr;gap:clamp(1.5rem,3vw,2rem);margin-top:1.5rem}
.princ .item{border-top:1px solid var(--fio);padding-top:1.2rem}
.princ h3{font-size:1.35rem;letter-spacing:.004em;margin:.5rem 0 .5rem}
.princ p{font-size:.9rem;color:var(--t70);max-width:40ch}
@media (min-width:861px){.princ{grid-template-columns:repeat(3,1fr);gap:clamp(1.5rem,3vw,2.5rem)}}

/* ---------- curiosidades: uma por visita, uma tela só ----------
   Fundo violeta, tinta sumi, e o realce passa a ser o washi.
   Os tokens são redefinidos no body, então o cabeçalho acompanha sozinho. */
body.lilas{
  background:var(--violeta);color:var(--sumi);
  --t70:rgba(27,27,24,.78); --t45:rgba(27,27,24,.62); --fio:rgba(27,27,24,.3);
  height:100dvh;overflow:hidden;display:flex;flex-direction:column;
}
body.lilas > *{width:100%}
body.lilas .vio{color:var(--washi)}
body.lilas .menu a:hover{color:var(--washi)}
body.lilas .logo path{fill:#1b1b18}

.palco-c{flex:1;min-height:0;display:flex;flex-direction:column;justify-content:center;
         padding-top:clamp(1rem,3vh,3rem);padding-bottom:clamp(1.5rem,4vh,3.5rem)}
.palco-c > *{flex:none}
.palco-c h1{font-family:var(--sans);font-size:.8125rem;font-weight:700;text-transform:uppercase;
            letter-spacing:.16em;color:var(--washi);line-height:1.4}
.curiosidades{list-style:none;margin-top:clamp(1.2rem,3.5vh,3rem)}
.curiosidade{display:none}
.curiosidade.ativa{display:block}
.curiosidade .fato{font-family:var(--serif);font-weight:700;letter-spacing:-.035em;line-height:.98;
                   font-size:min(clamp(2.4rem,7.6vw,7rem),13.5vh);max-width:17ch;text-wrap:balance}
.curiosidade .det{margin-top:clamp(1.2rem,3vh,2.4rem);
                  font-size:min(clamp(1rem,1.25vw,1.2rem),2.6vh);
                  line-height:1.55;color:var(--t70);max-width:46ch}
.outra{margin-top:clamp(1.5rem,4vh,3rem);display:inline-flex;align-self:flex-start;align-items:baseline;
       background:none;border:0;padding:0 0 4px;cursor:pointer;font-family:var(--sans);
       font-size:.75rem;font-weight:500;text-transform:uppercase;letter-spacing:.16em;color:var(--t45);
       border-bottom:1px solid var(--fio)}
.outra:hover{color:var(--washi);border-color:var(--washi)}

/* ==========================================================
   PÁGINA DO MÉTODO
   O silo Headvalue: mesma tipografia, mesma paleta, outro logotipo
   e o sumi como superfície dominante na abertura.
   ========================================================== */

.capa{background:var(--sumi);color:var(--washi);padding:clamp(2.5rem,6vw,4.5rem) 0 clamp(4rem,9vw,7rem)}
.capa .eti{color:var(--violeta);font-weight:500;letter-spacing:.2em}
.capa p{color:var(--w70)}
.capa .marca{display:flex;align-items:flex-end;justify-content:space-between;gap:1rem 2rem;flex-wrap:wrap;
             padding-bottom:1.1rem;border-bottom:1px solid var(--wfio);margin-bottom:clamp(3rem,7vw,6rem)}
.capa .marca .logo path{fill:var(--washi)}
.capa .menu a{color:var(--w70)}
.capa .menu .on{color:var(--washi)}
.capa .menu .sep{color:var(--w45)}
.logo-hv-capa{display:block;width:min(100%,34rem);height:auto;margin:0 0 clamp(2rem,4vw,3rem)}
.capa h1{font-size:clamp(2.4rem,6.2vw,5.2rem);line-height:.98;letter-spacing:-.03em;max-width:16ch}
.capa .lede{margin-top:clamp(2rem,4vw,3rem);font-size:clamp(1.05rem,1.5vw,1.3rem);
            line-height:1.5;max-width:44ch}
.capa .assina{margin-top:clamp(2.5rem,5vw,3.5rem);font-size:.9rem;line-height:1.6;color:var(--w45);max-width:52ch}

/* resposta direta, o bloco que as IAs extraem */
.resposta{border-top:1px solid var(--fio);border-bottom:1px solid var(--fio);
          padding:clamp(2rem,4vw,3rem) 0;margin-bottom:clamp(2.5rem,5vw,3.5rem)}
.resposta p{max-width:34ch}

/* tabela comparativa */
.tab{width:100%;border-collapse:collapse;margin-top:1.5rem;text-align:left}
.tab th,.tab td{padding:1.1rem 1.2rem 1.1rem 0;border-bottom:1px solid var(--fio);vertical-align:top}
.tab th{font-size:.6875rem;font-weight:500;text-transform:uppercase;letter-spacing:.16em;
        color:var(--t45);padding-bottom:.7rem}
.tab td{font-size:.95rem;color:var(--t70)}
.tab td:first-child{font-family:var(--serif);font-weight:700;font-size:1.15rem;color:var(--sumi);
                    letter-spacing:.004em;white-space:nowrap}
.tab tr.hv td{color:var(--sumi)}
.tab tr.hv td:first-child{color:var(--violeta)}
.tab tr.hv td:last-child{font-weight:500}
.rolagem{overflow-x:auto}

/* as três etapas, desenvolvidas */
.etapa{display:grid;grid-template-columns:4rem minmax(0,1fr) minmax(0,1fr);
       gap:clamp(1rem,3vw,3rem);padding:clamp(2rem,4vw,3rem) 0;border-top:1px solid var(--fio)}
.etapa:last-of-type{border-bottom:1px solid var(--fio)}
.etapa .rom{font-family:var(--serif);font-weight:700;font-size:clamp(1.5rem,2.6vw,2.2rem);color:var(--violeta);line-height:1}
.etapa h3{font-size:clamp(1.5rem,2.6vw,2.2rem);margin-bottom:.8rem}
.etapa .saida{font-size:.9rem;line-height:1.6;color:var(--t70)}
.etapa .saida b{display:block;font-weight:500;color:var(--sumi);text-transform:uppercase;
                letter-spacing:.16em;font-size:.6875rem;margin-bottom:.5rem}

/* formatos */
.formatos{display:grid;grid-template-columns:1fr;gap:1px;background:var(--fio);
          border-top:1px solid var(--fio);border-bottom:1px solid var(--fio);margin-top:1.5rem}
.formato{background:var(--washi);padding:clamp(1.5rem,3vw,2rem) clamp(1rem,2vw,1.8rem) clamp(1.5rem,3vw,2rem) 0}
.formato h3{font-size:1.5rem;margin:.6rem 0 .7rem}
.formato p{font-size:.9rem;color:var(--t70);max-width:34ch}
.formato .para{margin-top:1rem;font-size:.75rem;text-transform:uppercase;letter-spacing:.16em;color:var(--t45)}

@media (min-width:861px){
  .formatos{grid-template-columns:repeat(3,1fr)}
  .formato:not(:first-child){padding-left:clamp(1rem,2vw,1.8rem)}
}
@media (max-width:760px){
  .etapa{grid-template-columns:2.5rem minmax(0,1fr);gap:.6rem 1rem}
  .etapa .saida{grid-column:2}
}

/* ---------- botões ---------- */
.botao{display:inline-block;background:var(--violeta);color:var(--sumi);text-decoration:none;
       font-size:.8125rem;font-weight:500;text-transform:uppercase;letter-spacing:.14em;
       padding:1rem 1.6rem;border:1px solid var(--violeta);transition:background .15s,color .15s}
.botao:hover{background:transparent;color:var(--sumi)}
.botao.vazado{background:transparent;color:var(--sumi);border-color:var(--sumi)}
.botao.vazado:hover{background:var(--sumi);color:var(--washi)}
.botao b{font-weight:700}
.botao .sep-b{opacity:.6;margin:0 .25em}
.botoes{display:flex;flex-wrap:wrap;gap:.8rem 1rem;margin-top:clamp(1.6rem,3vw,2.2rem)}
.capa .botao:hover{background:transparent;color:var(--violeta)}
.capa .botao.vazado{color:var(--washi);border-color:var(--washi)}
.capa .botao.vazado:hover{background:var(--washi);color:var(--sumi)}
.forte{font-weight:700;color:var(--sumi)}

/* ---------- o segredo das grandes marcas: rodízio ----------
   O swirl é o mesmo do Animated Headline do Elementor (site da BLACKT):
   letra a letra, rotateX com perspectiva, 0,4 s e escalonamento de 45 ms. */
.rodizio{border-top:1px solid var(--fio);border-bottom:1px solid var(--fio);
         margin-top:clamp(1.5rem,3vw,2.5rem)}
.marcas{list-style:none}
.marca-item{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.15fr);
            gap:clamp(1rem,3vw,2.5rem);align-items:baseline;
            padding:clamp(1.1rem,2.2vw,1.6rem) 0}
.marca-item + .marca-item{border-top:1px solid var(--fio)}
.marca-item .nome,.marca-item .palavra{
  font-family:var(--serif);font-weight:700;letter-spacing:-.02em;line-height:1.1;
  font-size:clamp(2.5rem,6.4vw,5rem)}
.marca-item .palavra{color:var(--violeta)}
.rodizio.js .marcas{display:grid;grid-template-areas:"palco"}
.rodizio.js .marca-item{grid-area:palco;border-top:0;
  padding:clamp(2rem,4.5vw,3.2rem) 0;opacity:0;visibility:hidden}
.rodizio.js .marca-item.ativo,.rodizio.js .marca-item.saindo{opacity:1;visibility:visible}
.rodizio.js .nome{perspective:300px}
.rodizio.js .letra{display:inline-block;backface-visibility:hidden;transform-style:preserve-3d;
  opacity:0;transform:translateZ(-20px) rotateX(90deg)}
.rodizio.js .marca-item.ativo .letra{animation:swirl-entra .4s forwards}
.rodizio.js .marca-item.saindo .letra{animation:swirl-sai .4s forwards}
@keyframes swirl-entra{
  0%{opacity:0;transform:translateZ(-20px) rotateX(90deg)}
  60%{opacity:1;transform:translateZ(-20px) rotateX(-10deg)}
  to{opacity:1;transform:translateZ(-20px) rotateX(0)}
}
@keyframes swirl-sai{
  0%{opacity:1;transform:translateZ(-20px) rotateX(0)}
  60%{opacity:0;transform:translateZ(-20px) rotateX(-100deg)}
  to{opacity:0;transform:translateZ(-20px) rotateX(-90deg)}
}
.rodizio.js .marca-item .palavra{clip-path:inset(-.4em 100% -.45em 0)}
.rodizio.js .marca-item.ativo .palavra{animation:cortina .5s cubic-bezier(.22,.9,.3,1) .62s both}
.rodizio.js .marca-item.saindo .palavra{opacity:0;transition:opacity .25s ease}
@keyframes cortina{
  from{clip-path:inset(-.4em 100% -.45em 0)}
  to{clip-path:inset(-.4em -.18em -.45em 0)}
}
@media (max-width:560px){.marca-item{grid-template-columns:1fr;gap:.2rem}}

/* ---------- o bordão ---------- */
.bordao{background:var(--sumi);color:var(--washi);padding:clamp(3.5rem,8vw,6rem) 0;overflow:hidden}
.bordao p{font-family:var(--serif);font-weight:700;letter-spacing:-.03em;line-height:1;
          font-size:clamp(2rem,7vw,5.4rem);max-width:none;white-space:nowrap}
@supports (animation-timeline:view()){
  @media (prefers-reduced-motion:no-preference){
    .bordao p{animation:atravessa linear both;animation-timeline:view();
              animation-range:entry 0% exit 100%}
  }
}
@keyframes atravessa{from{transform:translateX(22%)}to{transform:translateX(-22%)}}

/* ---------- linha destacada da tabela ---------- */
.tab tr.hv{background:var(--violeta)}
.tab tr.hv td{color:var(--sumi);border-bottom-color:var(--violeta)}
.tab tr.hv td:first-child{color:var(--sumi);padding-left:1rem}
.tab tr.hv td:last-child{font-weight:500;padding-right:1rem}

/* ---------- cartões das fases ---------- */
.fases{display:grid;grid-template-columns:1fr;gap:1px;background:var(--fio);
       border:1px solid var(--fio);margin-top:clamp(1.5rem,3vw,2.5rem)}
.cartao{background:var(--washi);padding:clamp(1.5rem,3vw,2.2rem)}
.cartao > .ord,.opcao .ord{text-transform:uppercase}
.cartao h3{font-size:clamp(1.5rem,2.6vw,2.1rem);margin:.6rem 0 .9rem;letter-spacing:-.012em}
.cartao p{font-size:.95rem;color:var(--t70)}
.opcao + .opcao{margin-top:clamp(1.8rem,3.5vw,2.5rem);padding-top:clamp(1.8rem,3.5vw,2.5rem);
                border-top:1px solid var(--fio)}
.opcao h4{font-family:var(--serif);font-weight:700;font-size:1.35rem;letter-spacing:.004em;margin:.4rem 0 .5rem}
.opcao p{font-size:.9rem;color:var(--t70);max-width:40ch}
.detalhe{margin-top:1rem;font-size:.8125rem;color:var(--t45)}
.ord.vio{color:var(--violeta)}
@media (min-width:861px){.fases{grid-template-columns:1fr 1fr}}

/* ---------- capa da masterclass ---------- */
.capa h1 .sobretitulo{display:block;font-size:.42em;line-height:1.1;margin-bottom:.25em;
                      color:var(--washi);letter-spacing:-.02em}
.capa h1 .produto{color:var(--violeta)}

/* ---------- ficha técnica ---------- */
.ficha{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--wfio);
       border-top:1px solid var(--wfio);border-bottom:1px solid var(--wfio);
       margin-top:clamp(2.5rem,5vw,3.5rem)}
.ficha div{background:var(--sumi);padding:1.2rem 1.2rem 1.2rem 0}
.ficha div:nth-child(even){padding-left:1.2rem}
.ficha .rot{font-size:.6875rem;font-weight:500;text-transform:uppercase;letter-spacing:.16em;color:var(--violeta)}
.ficha .val{font-family:var(--serif);font-weight:700;font-size:1.35rem;margin-top:.4rem;letter-spacing:.004em}
.ficha .obs{font-size:.8125rem;color:var(--w45);margin-top:.3rem}
@media (min-width:861px){.ficha{grid-template-columns:repeat(4,1fr)}
  .ficha div{padding-left:0}
  .ficha div + div{padding-left:1.2rem}}

/* ---------- programa ---------- */
.programa{list-style:none;margin-top:1.5rem;border-top:1px solid var(--fio)}
.programa li{display:grid;grid-template-columns:3.5rem minmax(0,1fr);gap:clamp(1rem,2.5vw,2rem);
             padding:1.3rem 0;border-bottom:1px solid var(--fio);align-items:baseline}
.programa .tempo{font-size:.6875rem;font-weight:500;text-transform:uppercase;letter-spacing:.14em;
                 color:var(--t45)}
.programa h3{font-family:var(--serif);font-weight:700;font-size:1.35rem;letter-spacing:.004em;margin-bottom:.3rem}
.programa p{font-size:.9rem;color:var(--t70);max-width:52ch}

/* ---------- pilha de valor ---------- */
.leva{list-style:none;margin-top:1.5rem;border-top:1px solid var(--fio)}
.leva li{display:grid;grid-template-columns:2.2rem minmax(0,1fr);gap:1rem;
         padding:1.1rem 0;border-bottom:1px solid var(--fio);align-items:baseline}
.leva .marca-v{font-family:var(--serif);font-weight:700;color:var(--violeta);font-size:1.1rem}
.leva h3{font-family:var(--serif);font-weight:700;font-size:1.2rem;letter-spacing:.004em;margin-bottom:.25rem}
.leva p{font-size:.9rem;color:var(--t70);max-width:52ch}

/* ---------- oferta, urgência e ancoragem ---------- */
.oferta{border:1px solid var(--fio);padding:clamp(1.8rem,4vw,3rem);margin-top:1.5rem;
        display:grid;grid-template-columns:1fr;gap:clamp(1.5rem,3vw,2.5rem);align-items:center}
.oferta .valor{font-family:var(--serif);font-weight:700;font-size:clamp(3rem,7vw,5rem);
               line-height:1;letter-spacing:-.03em}
.oferta .cond{margin-top:.8rem;font-size:.9rem;color:var(--t70);max-width:38ch}
@media (min-width:861px){.oferta{grid-template-columns:auto minmax(0,1fr)}}
.urgencia{margin-top:1rem;font-size:.8125rem;color:var(--t70);max-width:44ch}
.urgencia b{font-weight:500;color:var(--sumi)}
.capa .urgencia{color:var(--w70)}
.capa .urgencia b{color:var(--washi)}
.ancora{margin-top:1.2rem;padding-top:1.2rem;border-top:1px solid var(--fio);
        font-size:.9rem;color:var(--t70);max-width:40ch}
.valor-antigo{font-family:var(--sans);font-size:1.1rem;font-weight:400;color:var(--t45);
              text-decoration:line-through;text-decoration-thickness:1px;margin-left:.6rem;letter-spacing:0}

/* ---------- para quem é, e para quem não é ---------- */
.duplo{display:grid;grid-template-columns:1fr;gap:clamp(2rem,4vw,3rem);margin-top:1.5rem}
.duplo h3{font-size:1.35rem;letter-spacing:.004em;margin-bottom:.9rem}
.duplo ul{list-style:none}
.duplo li{padding:.55rem 0;border-bottom:1px solid var(--fio);font-size:.95rem;color:var(--t70)}
.duplo .nao li{color:var(--t45)}
@media (min-width:861px){.duplo{grid-template-columns:1fr 1fr;gap:clamp(2rem,5vw,4rem)}}

/* enquanto não houver retrato, o texto ocupa a coluna inteira */
.quem.sem-foto{grid-template-columns:minmax(0,1fr)}
.quem.sem-foto > div{max-width:62ch}